Manager, Marketing

The Position

Let’s do something amazing together! The Marketing Manager at Arrowhead Pharmaceuticals will play a critical role in driving Arrowhead’s brand strategy across both Health Care Professional (HCP) marketing, DTC (direct-to-consumer/patient) marketing and corporate marketing as we prepare for the commercial launch of Arrowhead’s leading investigational cardiometabolic medicine – Plozasiran (siRNA targeting APOC3). This product has demonstrated compelling clinical data to date and is in late-stage development for the treatment of various grievous conditions, including Familial Chylomicronemia Syndrome (FCS) and Severe Hypertriglyceridemia (SHTG).  Over time, this role could expand to cover additional indications and products in the Arrowhead cardiometabolic portfolio.

This role requires a strong focus on personal and nonpersonal marketing execution for both HCP and DTC audiences. The Manager will collaborate across teams to ensure consistent messaging, drive brand visibility, and lead marketing efforts that align with corporate and brand goals. Reporting to the Director of Marketing, you’ll drive brand awareness and contribute to Arrowhead’s market growth.

This role is base onsite 5x a week at Arrowhead’s Corporate Headquarters in Pasadena, CA.

Responsibilities

• Cross functional Collaboration
  • Build and maintain relationships with external partners, agencies, and vendors to ensure successful execution of marketing programs.
  • Develop relationships with sales team leaders to ensure personal promotion materials are impactful for teams
  • Support conference needs for advocacy and HCP events
  • Support agency budget management and scope
• Executional Excellence:
  • Lead the execution of marketing tactics (such as: RTE, CRM email, websites, social media, digital partnerships, banners, CVA) for HCPs & DTC, ensuring alignment with Plozasiran’s brand positioning and messaging.
  • Ensure promotional communications maintain consistency to brand guidelines and comply with regulatory guidelines.
  • Support the development of new and as needed updates to marketing materials targeted to sales team, HCPs and Patients
  • Maintain internal file sharing systems
  • Understand the industry, in-market tactical performance and competitors with ability to identify and translate into market optimizations
  • Support print material needs including printer relationship, sales team needs and logistics
  • Develop effective relationships with medical, legal, regulatory and compliance teams to support overall brand and executional needs
• Brand Strategy Support
  • Understand omnichannel strategy
  • Lead brand voice and identity for brand ensuring it is woven through all communications cross functionally

 Requirements:

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5+ years of pharmaceutical marketing experience
• 3 years managing HCP branding initiatives
• Strong cross-functional collaboration skills and the ability to lead strategic initiatives.
• Excellent communication, leadership, prioritization and project management skills.

Preferred

• Experience in the cardiometabolic and/or rare disease space.
• Preferred product launch experience